Brand Identity
My identity portfolio ranges from corporate grocery applications to health food stores to disposable packaging.
Tranter Graphics: Brand Style Guide
TGI tasked me with creating their first-ever Brand Style Guide for the Sales & Marketing department. Additionally, I rebuilt their logo, updated and classified all of their colors, and gave them design recommendations for their social media. Many of their social media posts were created by me as well.
Hospitality Depot: Brand Style Guide
Similarly to TGI, Hospitality Depot, their sister company, tasked me with creating their first-ever Brand Style Guide for the Sales & Marketing department. I also rebuilt their logo, updated and classified all of their colors, and gave them design recommendations for their social media. Many of their social media posts were created by me as well.
NIMCHN:
Brand Style Guide
NIMCHN already had their logo and primary colors selected, but I was given the opportunity to expand on their current concepts with some ideas on my own. These include: 1-color logo versions, primary body copy fonts, a monochromatic color palette, logo requirements, and additional pre-approved color palettes for inspiration.
Hope and Honey:
Mini Brand Guide
Sarah is founder to a micro-bakery she's just beginning to really get off the ground. She approached me requesting any sort of design help I could provide, and we started here.
The only firm request was soft neutrals, and from there, I developed the font pairings and aesthetic choices, but left things open and cozy so we'd have a lot of creative freedom while remaining recognizable on her Bakesy and Instagram. The logo was not developed by me.
Landing Pages
Sparrow Virtual Health: Brand Assets
Digital Banner Ads
Website Design
Digital Billboard
Insite,
a SpartanNash App
Swipe to see a couple steps in my creative process
Something Better Natural Foods
Swipe to see a couple steps in my
creative process as well as the business's
old logo. In addition to redesigning their logo,
I was also tasked with creating a new tagline.
